Building a funnel usually starts with a blank page and ends with a guess. You design each step by hand, wire up the offers, and only find out whether the numbers work after you start paying for traffic. The latest funnel builder release changes both ends of that process. You can now start from a modern, complete funnel in one click, edit it faster, and see what it could earn before you spend a dollar on ads.

This post walks through what's new and how the pieces fit together. If you'd rather try it yourself, you can start building for free. Otherwise, read on.

TL;DR: The funnel builder now ships with eight style collections of page templates and dozens of complete funnels. The editor gets AI edits for whole sections, cleaner panels and a better video player. A new 1-Click Upsell element lets buyers add an offer without re-entering their card. Revenue projections model buyers, revenue and ad costs, and the funnel map checks every step before launch.

Template collections that keep a funnel consistent

The old Page Stacks panel is now a full-height Page Templates browser with style and page-type navigation, search and large live previews. It opens on the Ultra Modern collection.

There are eight style collections:

• Ultra Modern, Classic, Minimal, Luxury, Bold, Playful, Glam Editorial and Soft Feminine.

Each collection has matching opt-in, sales, VSL, webinar, checkout, upsell, downsell and thank-you pages, written with real copy. That means you can mix and match single pages from one collection and the whole funnel still looks consistent.

Two more details make templates easier to finish:

• Image slots. Template pages include marked image placeholders for product mockups, bonus covers and offer stacks, labeled with what belongs there and the right shape.
• Refreshed section templates. Every older section template has been rebuilt in a modern style, with live miniature previews in the picker.

Complete funnels you can use as-is

Sometimes you want the whole funnel, not just a page. Complete funnels are multi-step funnels with real sales copy, including:

• Long-form sales letter funnels in six styles
• Webinar funnels and VSL funnels
• 5-day challenges
• High-ticket application funnels
• An advertorial funnel, a free-plus-shipping book funnel, a quiz funnel and a product launch funnel

Both the Page Templates browser and the New Funnel window let you switch between whole funnels and individual pages. The New Funnel window on the Funnels page now offers Blank or Start from a template, with style and page-type filters.

If you ask the AI Workspace for a funnel, it first suggests matching templates as cards showing page count, style, page order and an emails badge. Choosing Use this template builds the funnel with the design intact and rewrites the copy for your offer, section by section. See the AI Workspace docs for more.

A modernized editor

The editor got a broad refresh aimed at making changes quick and predictable.

• AI edits whole sections. Select a section, row or column, and the AI chat can rewrite every element inside it in one request. Switch to Only what I mention for targeted changes.
• Cleaner panels. Solid black or white side panels, a font size slider on the Style tab, one-slider or per-side padding and margin, a color picker with an opacity slider, and settings that match the live preview.
• Faster workflow. A Desktop/Mobile view switcher, automatic mobile scaling, a page link bar with your live or preview URL, a Pages side sheet to search, reorder and manage pages, easier drag-and-drop, and page thumbnails that save automatically.
• A better video player. One Choose video window covers your Media Library, your Video Library and YouTube, Vimeo or Wistia links, with poster images, frame shapes, a click-for-sound overlay, pause control options and custom player colors. More in the Video Editor docs.

On the funnel steps page, step cards show larger thumbnails and status and can be reordered by drag and drop. A step settings drawer lets you edit each step's name, URL slug, page type and SEO title and description, and copy its preview and live links.

Forms and quizzes benefit too: when you pick a form or quiz template, you can use it as-is or tailor it with AI for your business, audience, offer and tone. AI tailoring uses credits. See the Form Builder docs.

1-Click Upsell

A new 1-Click Upsell element in the Commerce section lets buyers add an offer after checkout without re-entering their card. It charges the card the buyer saved at a Stripe checkout in the same funnel.

• Buyers who paid another way, such as PayPal, can't use the one-click offer.
• Accepting an upsell skips the downsell that follows it.

Revenue projections

Pricing, order bumps, upsells and ad spend decide whether a funnel makes money. The new Revenue projection button on the funnel steps page puts that math next to the funnel itself.

It estimates buyers, average order value, gross and net revenue, ROAS, cost per customer, break-even cost per acquisition, margins and monthly recurring revenue from the products assigned to your funnel.

• Scenarios and periods. Switch between Conservative, Base and Aggressive assumptions and view results per day, week, month or year.
• What-if pricing. Adjust each offer's price, traffic, take rates and costs. Nothing is saved, so your real products stay unchanged.
• Revenue by offer and warnings. Bars show how much each offer contributes, and plain-language warnings flag missing prices, low margins, negative profit, high acquisition costs and high churn.
• Offer-first projections. Type in a planned main offer (one-time, subscription or free), up to 4 order bumps and up to 4 upsells, each with an optional downsell, and see projections before the funnel has any products.

You can open projections from the New Funnel window while you are still naming the funnel, or from the step settings drawer without losing unsaved edits.

There is also a Revenue Projection page element for your visitors. It lets them type their own offer stack and see a projection, and you can gate the results behind a saved form to turn it into an interactive lead magnet.

The funnel map

The Funnel map button shows every step in order with its thumbnail, type, products, prices, issues and a Preview link, plus a readiness score and any products not attached to a step. Readiness checks flag:

• A missing main offer, or upsell or downsell steps with no product
• A missing checkout step, a downsell with no upsell before it, or steps after the thank-you page
• Draft, paused or archived steps

Frequently asked questions

What template collections does the funnel builder include?

There are eight style collections: Ultra Modern, Classic, Minimal, Luxury, Bold, Playful, Glam Editorial and Soft Feminine. Each one has matching opt-in, sales, VSL, webinar, checkout, upsell, downsell and thank-you pages written with real copy, so a whole funnel can share one consistent look.

What kinds of complete funnels can I start from?

Long-form sales letter funnels in six styles, webinar funnels, VSL funnels, 5-day challenges, high-ticket application funnels, an advertorial funnel, a free-plus-shipping book funnel, a quiz funnel and a product launch funnel.

How does the 1-Click Upsell work?

It charges the card the buyer saved at a Stripe checkout in the same funnel, with no re-entry. Buyers who paid another way, such as PayPal, can't use it. Accepting an upsell skips the downsell that follows it.

Do revenue projections change my real product prices?

No. What-if changes to price, traffic, take rates and costs are not saved, so your real products stay unchanged.

What does the funnel map check before launch?

It flags missing offers, a missing checkout step, misplaced upsell, downsell and thank-you steps, and draft, paused or archived steps, and it shows a readiness score.

Build your next funnel today

Start from a complete funnel, check the numbers, review the map, and launch with confidence. The full walkthrough is in the Funnels docs.

Ready to try it? Start for free, or read more on the Mass blog.

The Mass Team